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Should you be using Twitter for your Network Marketing business with Global Resorts Network? Twitter report after 12 days!
April 17th, 2008 · by Stevie Knight · Filed Under: Business Development & Marketing · Twitter for Network Marketing · Web 2.0 for Network Marketing
I wrote yesterday about how I’ve been using Twitter for my network marketing company, Global Resorts Network and its luxury travel membership. Today, it’s been 12 days since I signed up for Twitter. Now lest you think that I’ve turned into a Twitterholic, I have to say that I try to dip in and out of Twitter throughout the day, as time and focus allow, rather than staying there all day long, watching the Twhirl screen (a program that helps keep track of all those you are “following” and contribute to conversations rather conveniently) roll by like a slot machine.
Twitter, like most social networks, takes a few hours/days of intense focus to get a feeling for what is acceptable, appropriate and welcome so that you don’t trash your reputation like a loud drunk crashing a party ! So I have spent considerable time there in the last 12 days, but having some experience with forums has made the transition to Twitter fairly easy.
So, to the question at hand…should you be using Twitter for your Network Marketing business, especially with Global Resorts Network? It all depends on you and your goals.
If you can take a “big picture” approach to Twitter (and any other social network for that matter) and understand that its primary benefits are personal and business branding, professional networking and relationships, you can have a blast with Twitter, and grow your business in the process. Marketing on social networks takes time. It’s an investment in tomorrow and the future, not usually today. It can also be a opportunity to develop communication skills and contribute to others in ways you might not think of at first glance. 
If, however, you are looking for instant results, immediate sign ups and loads of product sales today, you (and Twitter! LOL!) would be better served by focusing your time learning pay-per-click or other forms of lead generation. Twitter won’t ban you for spam, but people who are following you can un-follow very quickly, and those you follow can block you so that they don’t have to read what you say. It’s a self-policing community whose rules (mostly unspoken but quickly learned be the observant) you must be willing to abide by if you want to really enjoy its benefits.
Regardless of your perspective, I’d like to share a couple more things to help you consider Twitter as a valuable portion of your online marketing efforts for your Network Marketing business.
Today I was looking for a new solution to record some upcoming (very cool…watch for them) telephone interviews that I’ll be doing with some top internet marketers whose perspective I really value and would like to share with you. So I tweeted, briefly requesting some suggestions from other tweeps (tweeps=Twitter+peeps!). Within 2 minutes I had a reply with a great suggestion. Within 5 minutes, I had several more and was able to quickly decide which solution best fits my situation! And these suggestions came from people who really know what they’re talking about. Amazing!
That was a great surprise for someone so new to Twitter. But there was something more important that I observed, even experienced, today. It took me a while to really notice it, though when I did, it did make me wonder for a moment if I had stepped into the Twilight Zone (or in this case, the set of the Waltons…an old TV show about a small community and a large family). Throughout the day, there are people coming into the Twitter stream and saying “Good Morning…getting a cup of coffee and checking in” and, simultaneously, others saying “Good Night…off to bed. See you all tomorrow.” Twitterers (or Tweeters, as they are also called) are from all over the world. Tonight, as I left (saying goodnight…not required but fun in a slightly goofy, slightly fabulous way!), people responded with their own “goodnight” and “see you in the morning,” like one might experience going in and out of a coffee shop or the local diner or friendly bar in a small town.
Tonight, I let it all sink in and I let it truly amaze me. As I tried to explain my Twitter experience to my dear husband, it was a challenge figuring out how to explain how all these strangers/friends/followers/followed people interacted in such a way that I saw the evidence that deep needs were being met, those cravings we all have for meaningful connections with people who matter, if we’ll allow ourselves to acknowledge the need in the first place. Cynics will say that community is dead, but I know better. I see it on Twitter every day!
Follow me on Twitter: @stevieknight
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8 Responses to “Should you be using Twitter for your Network Marketing business with Global Resorts Network? Twitter report after 12 days!”
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Stevie KnightStrategic Leadership Development
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April 17th, 2008 at 12:44 am
Excellent post! I plan to cite one line you said “Marketing on social networks takes time. It’s an investment in tomorrow and the future, not usually today.”
Wow! Well said! If I could only pound that truth into some people’s heads.
April 17th, 2008 at 8:59 am
Hey Stevie! As another tweeter entering the fray around the same time as you I concur completely. The tweetiverse is exceptional — and it’s outrageously difficult to explain it to a twitirgin. After one’s first time, well, let’s just say life changes.
The greatest benefit of social networking is greater than the obvious meaning of the phrase. Sure, we get to know others and see their business and promote ours; but there is an immense growth in perspective one gains simply by watching others, especially on Twitter.
Twivyeurism has benefited me even more when I just sit back and watch because I gain an immediate insight into the thoughts and actions of others, and by seeing through their eyes and intelligence, new sparks fire within my own thought processes. It’s both a micro- and a macro-scope.
Great post! It’s been wonderful getting to know you a bit through Twitter.
Tweet soon,
DrTodd “TheAptitudeDoc”
http://www.MapYourAptitude.com
April 17th, 2008 at 9:32 am
Stevie, Don’t you find it interesting that what you just described sounds like a scene from “Cheers”? AND don’t you find it interesting that most of us who are participating on Twitter are of the age that we would have watched “Cheers”?
Do you suppose this is a deeply held desire to have someone keep our stool saved just for us and call out, “Norm!” when we come in? Don’t we all want to be a part of a place “where everybody knows your name”?
Thanks for this helpful, insightful encouragement to get out and get busy Twittering myself.
April 17th, 2008 at 10:06 am
Jared, seems like there’s a big lesson we who are going after really making a living (or building an empire!
) on the internet need to understand and learn. It’s that you can learn all the traffic, copy and conversion “tricks” in the world, but in the long run, reputation, connection and character count. It’s part of the “you reap what you sow” law.
Cite away! We all need these reminders in an industry fraught with an instant gratification mentality.
April 17th, 2008 at 10:17 am
Hey Dr. Todd! Thanks for the added insight (and cool “Twitter-eeze”–(sp?)). It’s been one of the greatest boosts to my business and to my personal network (let alone my attitude!LOL!) to get on Twitter.
See you back on Twitter!
April 17th, 2008 at 10:24 am
Dawn, that’s so funny. I was thinking of titling my next Twitter-related post “Twitter…Where everybody knows your name!”
I’ve been thinking of that for the past few days. We live in such a disconnected world, even off-line. People talk about the isolation of working on the internet. But as social networks that effectively connect people like Twitter does spring up, there’s a positive synergy coming from all these people connecting in ways that matter to them.
What’s great with Twitter is that your stool is always saved, and, if you invest some time in connecting with people and contributing to them positively, there will always be someone to call out “hey, Norm/Dawn/Jared/DrTodd/Stevie/Your name!”
The fact that it will probably impact your business’s bottom line is just icing on a Twee-licious cake!
April 20th, 2008 at 12:46 pm
That we do. Lately I’ve been pondering whether being more connected globally results in being less connected locally - or if its actually the other way around.
April 22nd, 2008 at 6:39 pm
Hey Stevie,
Great post and the timing is perfect. I’m new to Twitter and am just now getting a feel for it - but I have already noticed the ‘community’ experience you speak of. I’m looking forward to learning more about Twitter.
Joseph